Ladies’ Home Journal, April 1935

Periodical: “Ladies’ Home Journal”
Issue: April 1935 (Volume 52, Number 4)
Publisher: The Curtis Publishing Co., Philadelphia, Pennsylvania.
Pages: 156
Provenance: Mailing label on cover, addressed to Mrs. Hoyette White at 422 W. Reno, Oklahoma City, Oklahoma (currently a parking lot).
Cover Photography: Green-Fowler
Table of Contents Categories: Fiction; Special Features; Poetry; Fashions and Beauty; Food and Entertaining; General Features.
Random Passage 1: “Folks who live out where the fields are turning green have all the best of this spring business. In cities it’s just a matter of imagination. We see as through a glass darkly. Our spring fever is vicarious. We grow to feel that a square of green grass and two anemic forsythias are what makes the season. It’s just the old ‘one swallow’ idea in reverse. But there are those who know better. I am one of them. I can stand at my window and look out and lose myself so completely that not even that one closest to me can know where I am.” (from “Open Kitchen” by Ann Batchelor)
Random Passage 2: “This brought the survey to date! Barbee got up and walked furiously around the little room. Oh, why, why, when you’ve spent four glorious years in a big university, do you find yourself suddenly finished and out, feeling like a pollywog that has left the small puddle for the big, strange lake? And why does your A-1 college beau go zooming off to the South Seas with his society mother?” (from the short story “Life Is Like That” by Margaret Craven)
Notes: Despite a Depression going on, this particular issue of the venerable “Ladies Home Journal” is bursting with diverse content (fiction in a ladies’ magazine, how refreshing). Feminine names dominate in the table of contents, which includes mini-profiles of two authors and one artist who contributed. Sadly, this magazine’s one image of a non-caucasian person is a demeaning caricature of a black servant (nicknamed “Awful,” no less) pictured in an advertisement for Ivory Flakes.