Your Speech...... Your Image!

Title: Your Speech...... Your Image!
Genre: Business/Motivation
Author: Unknown
Illustrator: Unknown
Publisher: Anheuser-Busch, Inc., St. Louis, Missouri
Year: Unknown; likely from c. 1965-75
Pages: 29
Format: Paperback, comb-bound in gold plastic
Provenance: Unknown
Table of Contents: The Power of Speech; The Key to Preparing Good Talks; "Butterflies in Your Stomach" Nervousness—Overcoming It; Now, You're Talking; How to Read a Speech; Speech Exhibits
Random Passage: "To end the speech, close with a purpose. Give them something to talk about. Review the main points, quickly. Tell a story that illustrates the point. Ask for their action, give them something to do."
Notes: By the mid-20th century, beer manufacturers Anheuser-Busch had grown large enough to need a persuasive sales force. This booklet was prepared by the company to supply tips and tricks to make a successful speech. The booklet's opening greeting was penned by August "Gussie" Busch, Jr. (1899-1989), who chaired the company from 1946 to 1975. To celebrate the end of Prohibition in 1933, Busch introduced the team of clydesdale horses as the company's mascots.